admin - 15 September 2021

The Best Sugar with Selected Cane Quality Ready to be distributed with the NUSAKITA Brand

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PTPN III (Persero) Holding Perkebunan Nusantara is currently trying to enter the retail world and is getting serious about it. PTPN Group is trying to strengthen a new brand with the name NUSAKITA which produces basic needs in the form of cooking oil, sugar, tea and coffee. PTPN intends to be able to meet various kinds of people's basic needs with premium quality sugar and not inferior to foreign products at affordable prices.

The beginning of the launch of the NUSAKITA product to coincide with the Indonesian Independence Day yesterday (17/08/2021) was carried out virtually and broadcast live on the Youtube Channel Holding Perkebunan Nusantara (https://www.youtube.com/watch?v=kxyeyJ1zYTQ) attended by BOD and BoC Holding Perkebunan Nusantara PTPN III (Persero), as well as commissioners and directors of subsidiaries of PTPN Group. In addition, NUSAKITA also provides a special website that can be easily accessed to view various products and developments around the NUSAKITA brand (https://www.nusakita.id/) itself.

Mohammad Abdul Ghani as the Main Director of PTPN III (Persero) Holding Perkebunan Nusantara stated that it was time for PTPN Group to be serious about entering the retail world.

In addition, Dwi Sutoro as Marketing Director of Holding Perkebunan Nusantara added that NUSAKITA's national products are specially made from the main ingredients with high quality products and are produced with environmentally friendly processes.

"PTPN itself is the one who plants, cares for, harvests and processes with decades of experience to make NUSAKITA products a national brand that has the best quality," he said.

Director of PTPN XI, R Tulus Panduwidjaja stated that PTPN XI is the only subsidiary of PTPN Group that has a single commodity with a core business of sugar. He assured that his party could supply the best quality sugar for the NUSAKITA brand.

"We support the PTPN Group Nusantara product brand by preparing SNI quality sugar products, and we have experience because we have a single commodity from the beginning until now," he said.

Sugar with the NUSAKITA brand itself comes directly from PTPN XI which has been trusted to produce SNI quality sugar as before with the Bulk and Gupalas brands. The quality of sugar produced by NUSAKITA itself utilizes sugar produced from selected quality sugar cane and from the best existing plantations using a milling process carried out by professionals to produce premium quality sugar. Another advantage of the NUSAKITA brand sugar is that it has an affordable price so that it can be consumed by various groups of people at a friendly price.

The existence of staple products from NUSAKITA, especially sugar, has the aim of supporting the availability of basic ingredients for the community at affordable prices so that they can be reached by various groups of people and get quality with premium sugar.