admin - 07 January 2025

Sugar Trends and Challenges for Nusakita

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In 2025, the world and Indonesia in particular are facing a major challenge related to the increasing consumption of sugar. Health problems caused by excessive sugar consumption, such as obesity, diabetes and heart disease, have urged many countries to seek solutions to reduce its negative impact. Some of the latest trends related to sugar show a significant shift in consumption habits as well as more responsible industry policies. This article will discuss some of the key trends in the sugar industry and how they relate to the changes taken by Nusakita, a brand of PTPN group, to respond to these challenges.

1. The Sugar–Sweetened Beverage Tax: Government Policy to Reduce Excess Sugar Consumption
One of the most notable trends predicted to develop by 2025 is the introduction of sugar–sweetened beverage tax. Several countries, including Indonesia, have begun looking into this policy as an effort to reduce sugar consumption, especially in sweetened beverage products that contain high sugar. The tax aims to reduce excessive sugar consumption, which has become one of the main causes of health problems such as obesity, type 2 diabetes, and heart disease. In Indonesia, packaged sweetened beverages have been one of the commodities that have experienced significant growth in recent years. However, many studies have shown that high sugar consumption, especially from sugary drinks, can cause serious health problems. This has made the government and various related parties more concerned in finding solutions to reduce excess sugar consumption. Therefore, the introduction of a tax on  sugar–sweetened beverages is one of the strategies taken to reduce the problem.

2. The Behavior Change of Consumption Pattern in Society: The Shift to Reduce-Sugar Products
Along with the growing awareness of the importance of a healthy diet, people are now paying more attention to the sugar intake they consume, especially in processed foods and beverages. This phenomenon is not only seen in developed countries, but also in developing countries, including Indonesia. Excessive sugar consumption is known to have a serious impact on health, with obesity, type 2 diabetes and various heart diseases becoming the most striking consequences. Therefore, many consumers have started to reduce their sugar intake in their daily diets and opt for healthier alternatives.

This trend is clearly reflected in the growing demand for products that contain lower or no added sugar. Various food and beverage manufacturers have started introducing products labeled as “low sugar” or “Sugar-free” to meet the need of an increasingly health-conscious market. In many cases, the reduction of sugar content in products focuses not only on sweetened beverages, but also on other processed foods, such as snacks, ready meals, and other processed foods that typically contain high levels of sugar. This innovation process encourages manufacturers to look for new ways to maintain sweetness without adding excessive calorie intake. Some natural sweeteners, such as stevia, monk fruit and erythritol, are gaining popularity as sugar substitutes that can provide sweetness but with significantly lower calories.

Increased attention to health concerns related to excessive sugar consumption is one of the main reasons behind this behavior change of consumption patterns. Several studies have shown that excessive sugar consumption is not only associated with obesity, but can also trigger other metabolic disorders, including insulin resistance that can lead to diabetes.

The alarming increase in the number of people with diabetes, both among adults and children, has urged people to be more cautious in consuming products that are high in sugar. This is further accelerated by the high prevalence of heart disease caused by unhealthy diets. Therefore, people are now more selective in choosing products and more aware of the sugar content in each product they consume.

3. Sustainable Sugar Sourcing : Focus on Sustainability in Sugar Production
Sustainability policies in the sugar industry are gaining attention, with many companies starting to focus on more environmentally friendly sugar production. This includes implementing more sustainable farming practices, using renewable energy, and reducing the carbon footprint of the sugar production process. This sustainability is not only important for the survival of the company’s business, but also to support the environment and society.

In addition, the global community is increasingly aware of the importance of sustainability in every aspect of life, including in choosing food and beverage products. Many consumers now tend to choose products that have a lower environmental impact and are produced through more environmentally friendly processes. Therefore, sustainability has become one of the main factors in their purchasing decisions.

4. Innovation in Sugar Processing: Reducing Negative Health Impacts
Scientists and sugar producers are looking for ways to process sugar more efficiently and reduce its negative impact on health. This includes research into technologies to reduce calories in sugar, or even developing sugar products that are more metabolically friendly. In addition, a lot of research is focusing on how to process sugar so that it can be digested faster and has a lower impact on raising blood sugar levels.
 
Nusakita in Embracing Challenges and Opportunities in The Sugar Industry
Nusakita, a brand of PTPN Group, must prepare itself for the trends and challenges in the sugar industry. One of the most striking trends that is predicted to develop in 2025 in the implementation of sugar–sweetened beverage tax. The introduction of this tax has the potential to affect consumers’s purchasing capability for sugar-based products. Therefore, Nusakita needs to adjust to this trend through strategic measures that can support the company’s growth and sustainability.

1. Developing Natural Sweetener Product with Lower Sugar Content
Nusakita already has a flagship product, Nusakita Pure Cane Sugar, which has significant differences compared to conventional refined sugar. Nusakita Pure Cane Sugar tends to have a lower glycemic index than refined sugar. This means that pure cane sugar causes a slower and more stable spike in glucose than refined sugar. The natural fiber content and added nutrients in pure cane sugar help reduce the negative impact of sugar on glucose, making it safer for consumers with health concerns such as diabetes. In addition, with increasing awareness of the adverse effects of excess sugar consumption, the demand for healthier sugar alternatives is growing. Nusakita capitalizes on this trend by continuing to emphasize the advantages of healthier pure cane sugar products, providing added value to consumers who want to reduce their calorie intake without sacrificing.

2. Product Diversification to Meet Market Needs
In order to meet the consumer demand that is increasingly concerned with health, Nusakita is expanding its product portfolio by introducing new product lines that are more health-friendly, such as low-calorie natural sweeteners or sugar products that are more easily digested by the body. This product diversification will not only help Nusakita meet the growing market demand, but will also protect the company from the negative impact of  the sugar–sweetened beverage tax, which could increase the price of regular sugar product. With a range of healthier product options, Nusakita is also expanding its consumer base and creating competitive advantage in an increasingly health-conscious market.

3. Educating Consumers Through Health Campaigns
Nusakita has a great opportunity to increase consumer understanding of the benefits of natural sweeteners and the importance of a healthy diet. One way to achieve this is by launching a marketing campaign that emphasizes the advantages of low-calorie natural sweeteners compared to regular sugar. Using digital and social media platforms to educate consumers, as well as collaborating with nutritionists or health experts, Nusakita builds awareness of the positive impact of reducing excess sugar consumption. This action will not only strengthen Nusakita”s position as a brand that cares about consumer health, but also encourage consumers to switch to healthier products. This public education is important as consumers today are increasingly looking for healthier alternatives, which can improve their quality of life.

4. Sustainable Agricultural Practises for Production Sustainability
As part of its social and environmental responsibility, Nusakita establishes partnerships with farmers to implement more environmentally friendly farming techniques. This includes better soil management, use of natural pesticides, and efficient irrigation technology to reduce negative impacts on the environment. By working with local farmers, Nusakita not only helps to sustainably increase agricultural yields, but also improves the welfare of partnering farmers. In addition, Nusakita can facilitate training for farmers to adopt environmentally friendly agricultural practices, which not only increase yields but also support the sustainability of natural resources. In the long run, the adoption of these sustainable farming practices will ensure the continued supply of high-quality raw materials for sugar production, as well as support the company’s vision to become a major sustainability player.

5. Investing in Green Technology for Greener Production
Dealing with sustainability challenges and the need to reduce environmental impact, Nusakita invested in green technology to improve energy efficiency in the sugar production process. Using renewable energy, such as solar or wind power, in the sugar factory will help reduce dependence on fossil energy sources and reduce the company’s carbon footprint. In addition, technologies that minimize waste, reduce water usage, and optimize production processes can reduce negative impacts on the environment. Through the implementation of these green technologies, Nusakita will be able to meet the demands of a market that is increasingly concerned with sustainability and contributing to environmental preservation. Thus investment will not only enhance the company’s image as an eco-friendly brand, but can also bring significant operational efficiency in the long term.

Conclusion:
In 2025, the sugar industry in Indonesia will continue facing the major challenges related to excessive sugar consumption, its impact on health, and the need for sustainability. Nusakita, as a major player in the industry, has a great opportunity to innovate and adapt to the latest trends, such as the need for healthier and environmentally friendly sugar products. By keeping up with the behavior change of consumption patterns in society that are more health-conscious, improving sustainability in farming and production practice, and developing more innovative and nutritious products; Nusakita can maintain its position as one of the major players in the growing sugar market that focuses on consumer welfare and the environment.

Please read other articles from NUSAKITA: 
https://www.nusakita.id/article/mengapa-gula-tebu-murni-nusakita-lebih-baik-dari-gula-rafinasi-temukan-perbedaannya