admin - 15 September 2021

NUSAKITA Coffee Brand “ the Best Coffee Choice in 2021”

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Lately, the supply of coffee from Latin America, India and Vietnam is flooding the supply of coffee as one of the strategies for the current tight competition in the export market, the coffee is sold at a low selling price.
Seeing the market is still very big, PT Perkebunan Nusantara XII targets this year during the coffee season to produce 3,601 tons of coffee from a land area of 10,715 hectares. In addition, PTPN is currently preparing itself to be able to compete in the retail market, one of which is selling the NUSAKITA coffee brand.

The NUSAKITA coffee brand is going to be one of the right choices for today's society. The materials used in its manufacture come from selected ingredients and are processed directly by professionals. The NUSAKITA coffee brand will be one of the breakthroughs that can be used by the community on a national scale to fulfill their daily basic needs.

In addition, the NUSAKITA coffee brand is believed to be the choice for most people by serving production that produces quality coffee at very affordable prices. Coffee produced from the NUSAKITA brand is thought to be one of the best choices with the same quality as production from abroad.

For coffee production itself, Nelson Limbong as Head of Non-Core Business & Asset Optimization of PTPN XII, stated that there are many PTPN XII coffee plantations that are experiencing peak harvests this August, exactly one month after the start of picking. This indicates a very good weather in order to produce a maximum coffee harvest. Of course this is very convincing that the NUSAKITA coffee brand can be the best choice and the quality is unquestionable.

"We are targeting the coffee harvest this year to reach 3,601 tons, consisting of 1,434,500 kg of arabica coffee and 2,167,200 kg of robusta," said Nelson in Surabaya, Friday (20/8/2021).

One of the main commodities cultivated by PTPN XII is coffee. The total coffee area managed by PTPN XII is 5,471 ha with robusta and arabica coffee types in the district of East Java.
Currently, the average coffee production is oriented to the export market and the domestic market. Several countries from export markets that absorb their commodities include the United States, Italy, Japan and Germany.

However, due to the Covid-19 pandemic, the world coffee market has experienced a lot of decline. The United States and Europe have recently begun to recover, so there has been a response from these countries. Buyers from other countries that have not recovered so far are still waiting.

According to Limbong, given the intense competition, one must be optimistic in order to maintain market share in the export market that prioritizes quality. So far, PTPN XII's products have attracted enthusiasts from various countries such as Italy, the United States, Germany and Japan because they consider the coffee products produced to have special quality and are different from other suppliers.

It is believed that the existence of one coffee product from Nusakita can revive the community so that it triggers to highlight the brands that have existed so far and love domestic products more.